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Wellness & fitness / Example concept

Form Studio

A boutique Pilates studio with space to breathe and a clear path to a first class.

Original website concept · Fictional business · 10 pages

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Desktop view of the Form Studio example homepage

Captured from the actual example website. Open the full site to explore every page.

The design brief

Calm. Considered. Human.

Make Pilates feel welcoming to beginners while giving returning visitors a simple way to compare classes.

The intended experience

Help a first-time visitor find a class that feels right and feel comfortable asking to join.

A closer look

Designed around
the business.

Soft lilac, sculptural typography, and spacious layouts reflect a slower, more intentional pace. Class information explains the experience without relying on fitness jargon.

Explore the details

  • Class comparison
  • Weekly class schedule
  • Beginner-friendly guidance
  • Introductory class request
  • An expanded photo gallery
  • Helpful answers and visitor guides

Website design for this industry

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